Dr Emmie Fulton leads BOUNCE. A Behavioural Scientist, Health Psychologist, CBT psychotherapist and researcher, she has 18 years experience in behaviour change intervention development, digital behavioural design & coaching.

BOUNCE has helped develop products, policies and interventions to tackle health behaviours, recycling and sustainable lifestyle change, increasing uptake of public services, employee well-being and safety behaviour.

We utilise research evidence and University standard frameworks and techniques, applying behavioural design principles to help create products and services that engage users, increase retention, enable behaviour change via habit loops and improve UX/UI.

We are trained in quantitative & qualitative methods to enhance Beta and prototype testing, to run ‘think aloud’ co-creation sessions and micro-experiments to see what works.

If you need to show the value of your product or service scientifically, BOUNCE can employ a range of techniques to demonstrate this.