Welcome to BOUNCE
Behavioural Scientists – Experts in Behaviour Change
What is Behavioural Science?
Changing behaviour is complex. Behavioural science brings insights from psychology, neuroscience and economics to explain our decision-making and behaviour. With an understanding of what really drives behaviour we can design and create more successful products and services.
Why BOUNCE?
We are Psychologists and habit experts with extensive training and experience. We combine scientific research with real world tested solutions to help you achieve the behaviour change you seek. Whether that’s helping users to change habits, increasing user engagement or staff productivity. We offer proven techniques for success.
Innovation | Creativity | Expertise
Humans make an estimated 35,000 choices each day. Our brains have to take shortcuts which are subject to biases, so we behave in irrational yet predictable ways when making decisions in the real world. We are influenced by emotion, the environment, what others do and our habits. Apply these insights in Behavioural Design however, and behaviour change is far more likely.
Find more biases and how you can design for them on Instagram @bouncebehaviour
Taking a new perspective
Design brands, products, websites, communications, marketing, policies and staff interventions that use behavioural science and improve engagement, customers, growth, savings, productivity. More success. We explore why you are not getting the behaviours you seek, and design solutions with you based on our library of 100+ interventions
Understand
We start by really understanding your problem. Data collection using the BOUNCE toolkit is added to scientific literature to map out the key predictors of the behaviour (s) you seek to change.
Design
We design, deliver, test and develop systematic interventions based on the BOUNCE framework, choosing tools proven to improve the success of your innovation.
Test & Deliver
We test the intervention and measure impact, making small tweaks to improve and reliably demonstrate outcomes.